"The China Twist: An entrepreneur's cautious tales on franchising in China" is a first-person account of the launch and eventual failure of pretzel outlet franchiser Auntie Anne's in China. The book takes into account the role cultural differences, bureaucratic red tape, language issues, and an unfamiliar food (pretzels are alien to Chinese palates) played in the difficulties encountered by Auntie Anne's first franchisees in the world's biggest market.
NPR has a profile on the author here, and Knowledge@Wharton has a review.
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