Key to successful game studio: the four games they didn't release

From The Wall Street Journal, a profile of a successful Finnish mobile game company named Supercell, maker of Hay Day and Clash of Clans:

Supercell executives say the company has so far avoided flops because it kills projects with bad prospects early on.

"It's not like Supercell made two strikes and that both of them were home runs," said Ilkka Paananen, Supercell's 34-year old co-founder and CEO. "The truth is that we are very good at failing.

"Last year we released our two first games on the App Store, and they were both big hits," Mr. Paananen said. "But what really made us successful were the four games we killed before release."

Hat tip Tuuti Piippo.