Monday, January 7, 2013

Small business takes prior mistakes to heart

This is from the wonderful "She Owns It" blog in the New York Times, by Adriana Gardella. Ms. Gardella talked to her women's owner group at the end of 2012, gathering some of the lessons they had learned that year. One notable story came from Bari Jay fashion owner Susan Parker:

[Ms. Parker] said she was most pleased that her company had gone from being reactive to proactive. “Every year, we seem to learn from our mistakes and try to plan and do things better,” she said. For example, December is typically when Bari Jay starts shipping its dresses for the spring season (there are spring and fall seasons).

Normally, when Christmas rolls around, she said, she worries that shipping may spill over into January and that stores may no longer accept Bari Jay’s dresses. This year, however, Bari Jay shipped most of its dress samples in November. This meant that stores had more time to re-order dresses and also that stores that budget poorly were less likely to run out of money before ordering.

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