At one time, I worked as an internal researcher for a large organization. I was responsible for a key customer research project. After reviewing the yearly numbers, I became extremely alarmed that if strategy wasn't altered, we were bound to lose customers. I reported this information to leadership - and they were visibly shaken - but they did not shift strategy. They felt confident that they had things under control. I suspected that they didn't fully realize the levity of the situation, and unfortunatley as the year progressed, sizable customer losses followed. Ultimately, I hadn't convinced them to take action. The onus was on me. A clear failure on my part - as it was my primary role to counsel them.
I do realize that I was not in control of their chosen course of action. However, moving forward, I always make one last effort to change opinions, by meeting separately with individual stakeholders. Only, at that point am I fully satisfied that I have done my part - my "homage" to the original failure.
Despite the fact that others were truly accountable for the decision, Gottschalk showed a sense of agency by scrutinizing her role and making a concrete decision to do more the next time she was faced with a similar situation.
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