During the sale, their website crashed. And to their credit, the company sent another email out apologizing for the outage, and adding free shipping. If I had tried to order something that day and was unable to, this email would have made me feel better:
This is evidence that you can turn a negative into a positive with some humility and a sense of humor. A deal-sweetener doesn't hurt either.
Thanks to the Listrak Email Marketing blog, which posted on this (and from which I got the screenshots).
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