The Red Cross owns up to a Twitter mistake

I'm sure Gail McGovern, the Red Cross CEO, was seeing red when this Tweet stream came out in mid-February. An honest mistake, by all accounts - a young staffer had gotten tripped up between a personal and business account using the Twitter application Hootsuite.

This faux pas provided a few seconds of laughter, but the response by the Red Cross will linger. They owned up to the mistake and showed a sense of humor. From the Red Cross' blog post after the tweet went viral:

We realized our honest mistake (the Tweeter was not drunk) and deleted the above Tweet. We all know that it’s impossible to really delete a tweet like this, so we acknowledged our mistake:

In the meantime we found so many of you to be sympathetic and understanding.  While we’re a 130 year old humanitarian organization, we’re also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good.

Thanks to the Red Cross for showing that an embarrassing mistake can be handled with grace and humor!

(Hat tip Anne D. Gallaher)