Tuesday, March 25, 2014

A famous publishing brand is established by mistake

From the New York Times obituary of IDC founder Patrick McGovern, about his first publication:

High demand for his database made him realize that he had found a market himself. In 1967, Mr. McGovern conceived of an industry newspaper he intended to call Computer World News. With a computer conference in Boston looming, he and others put together an eight-page prototype in less than two weeks. Then a last-minute problem arose: A typesetter found that in using a type size appropriate for a publication title, he could fit only “Computer” and “World” in the space allowed on the page, and without a space between. And so Computerworld came to life.

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