In a recent interview, Hank Adams, the CEO of Sportvision, the company behind the yellow first-down line superimposed onto the field during TV broadcasts, discussed the company's first augmented-reality project, the glowing hockey puck. The puck's blue aura was intended to help viewers keep track of the fast-moving object as it slid along the ice. But like many innovations, it was greeted with disdain by the core fan base which was happy with things as they were. Adams spoke to NPR's Audie Cornish about it:
Adams: It glowed, and we actually embedded electronics in the puck. It was such a phenomenon.... It captured popular attention. Some people loved it, some people hated it....
Cornish: Over time, people looked at it unfavorably. By the end of the two year [trial period]...they quit using the puck, and a lot of hockey purists still complain about it.
Adams: They do... for the hardcore hockey fan, they felt that it was over the top. It's something that, if we ever did it again, we'd be a lot more subtle about it, probably do it during replay. We did it in those cases live, during a live broadcast. We'd be a little smarter about how we went about it.
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