I recently had the opportunity to spend some time with Paul Schoemaker, author of the book "Brilliant Mistakes: Finding Success on the Far Side of Failure" as well as co-author of the HBR Article that was one of the inspirations for this site ("The Wisdom of Deliberate Mistakes," with Robert Gunther). In our discussion I was reminded that, as part of the events surrounding the publication of "Brilliant Mistakes," the Wharton Digital Press created a Brilliant Mistakes contest, which asked entrants to describe "an error that they committed and recognized as a potential source of learning or innovation, and then leveraged as a new concept or idea that helped transform a project or organization."
The winning entry came from Dr. Stephen Salzman of UCLA Medical School, who did a cardiology experiment on athletes and found that his hypothesis was 180 degrees wrong, "forever changing his perspective, not only in the area of adrenaline, but throughout cardiology."
What do you think? Would contests like this within companies help them capitalize on mistakes and failure better? Why or why not?
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