This brief video from Vijay Govindarajan of the Tuck School at Dartmouth University illustrates a simple method for creating an effective innovation experiment. His recommendation: "Test your most critical unknowns as early and as inexpensively as possible."
This has some resonance with the "Smart Mistakes" article I recently posted on The 99 Percent.
Govindarajan is the co-author of "Reverse Innovation: Create Far From Home, Win Everywhere." We posted on that book earlier.
No comments:
Post a Comment