Tuesday, May 24, 2011

Ad copywriter Luke Sullivan faces down the fear of failure

Possibly the wackiest of the videos in the series from Berghs College of Communication's 2011 Exhibition. Luke Sullivan is a longtime copywriter, the head of the advertising program at Savannah College of Art & Design, and the author of "Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising."

In this video, Sullivan stares down (metaphorically) a living, breathing incarnation of fear - or, at least, a fear that can talk on the phone.

Luke Sullivan – on the fear of failure. from Berghs' Exhibition '11 on Vimeo.


More information on the Berghs Exhibition here.

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