Thursday, July 11, 2013

Flipboard's Mike McCue: at Netscape, focusing on competition over customers was a mistake

From McCue's interview with Adam Bryant of the New York Times:

One of the biggest mistakes I made at Netscape was to focus too much on competition. Microsoft was trying to kill us. And that caused us to think about what we were going to do about Microsoft. What we really should have been thinking was: How do we focus on what our users want? Why did they love our product? How do we make it more of something that they love? So my advice is, every time you have a thought about the competition, replace that with a thought about your customer and you’ll do far better as a business.

A coda to the story is that Netscape was "killed" by Microsoft despite Netscape's focus on trying to counter their competition. The lesson is that a customer focus might have done better.

No comments:

Post a Comment