Tuesday, March 27, 2012

Ron Adner mini-podcast: Why smart companies make avoidable innovation mistakes

After our recent interview with Ron Adner, author of "The Wide Lens: A New Strategy for Innovation," we got to chatting, and in that exchange we talked about the reasons smart companies can fall into the trap of a too-narrow viewpoint. I

You can learn more about The Wide Lens at its website, where chapter 1 is available to read for free.

Ron Adner after interview discussion (4:15)

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