Reed Hastings reflects on Qwikster & pricing controversies

Netflix CEO Reed Hastings has come in for a lot of criticism in 2011. Whether or not you agree with Hastings' strategic moves and tactics around the future of Netflix' DVD-by-mail and movie-streaming businesses, watching the process unfold in public view is a rare and educational experience. In this interview in the New York Times Magazine, Hastings reflects (pretty soon after the fact) on the decisions he made and the fallout that ensued:

You really botched the handling of the DVD spinoff, Qwikster. In your recorded launch announcement, you flubbed your lines. You somehow neglected to secure the Qwikster Twitter handle. Then, facing a backlash from shareholders and consumers, you put the kibosh on the whole idea. Seriously, what’s the deal?
Over the last couple of years, we’ve been moving toward streaming, doing the Starz deal, doing the Xbox deal. We simply moved too quickly, and that’s where you get those missed execution details. It’s causing, as you would expect, an internal reflectiveness. We know that we need to do better going forward. We need to take a few deep breaths and not move quite as quickly. But we also don’t want to overcorrect and start moving stodgily.

Last month, when announcing Qwikster, you apologized for the way Netflix handled its price hikes, writing, “In hindsight I slid into arrogance based upon past success.” But wasn’t introducing Qwikster the way you did the most arrogant move of all? 
No, I think it was just a mistake in underestimating the depth of emotional attachment to Netflix.