Thursday, February 2, 2012

CEO Sergio Marchionne: Fiat 500 launch "poorly executed"

Fiat & Chrysler CEO Sergio Marchionne explains why the US launch of the Fiat 500 undershot company projections. "Speaking bluntly," he says, "the launch was poorly executed." He doesn't say "I screwed it up," but he doesn't give excuses or deflect blame. This is showing a sense of agency. Marchionne also doesn't overreact to this data point, and takes the long view - this is the first step in reintroducing Fiat's cars to the US marketplace. It's a great 2-minute lesson in how a CEO should talk in public.

(Hat tip to Stephen Wunker)

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